Lua Schabib is a film director, full-stack strategist, and Jabuti Prize-nominated author. From leading creative strategy in executive boardrooms to crafting cinematic aesthetics for campaigns and manifestos, she translates complex concepts into impactful narratives for brands and innovation ecosystems that need to drive the conversation.
Former CCO at Nude. & YangPlanet | Creative Direction, Storytelling & Regenerative Economics
With a degree in Journalism (UFMS) and specializations in Filmmaking (Anhembi Morumbi), Digital Marketing (MBA/FGV), and Political Science (FESP/SP), I began my career in investigative journalism (Caros Amigos, Arte Brasileiros, Nossa América magazines) and major political campaigns, including the 2010 presidential race
Since then, I have served as a Senior Content Strategist at global agencies such as Wunderman Thompson, MullenLowe/Drum, and BFerraz. In these roles, I spearheaded content creation, led multi-disciplinary teams, and managed influencer platforms for brands like Google, Brastemp, Budweiser, Stella Artois, Casillero Del Diablo, Amstel, Almond Breeze, Tirolez, and Zero-Cal.
As a creative leader, I was part of the founding team at the carbon-neutral foodtech Nude., serving as CCO (which earned a World Changing Ideas Honorable Mention from Fast Company), and I led the creative strategy for the climatech YangPlanet.
In film and advertising, I direct commercial campaigns and branded content for clients such as Nude., Rexona, and Gillette Latam. I am also the co-author of the book Brasil: Paraíso Restaurável, a 2021 Jabuti Prize finalist.
I am the founder of Syndikata, a creative production and storytelling studio that connects the environmental agenda and deep innovation to the heart of cultural conversations. A lean execution and intelligence hub, we activate a tailored ecosystem of on-demand talents and advisors for each project.
Portfolio
Storytelling at the intersection of climate, equity & innovation.
Corumbá – Pantanal – São Paulo – Brazil – Global South
